Descargar EBOOK Principles of service marketing and management autor CHRISTOPHER LOVELOCK gratis online


Descargar EBOOK Principles of service marketing and management autor CHRISTOPHER LOVELOCK gratis online Título Del Libro: Principles of service marketing and management
ISBN 13: 9780130950123
Idioma del libro: ES
El autor del libro: CHRISTOPHER LOVELOCK
El editor: PRENTICE-HALL INTERNATIONAL EDITION
El formato de libro: PDF, Epub, Doc, Txt
El tamaño del archivo: 16.92 Mb

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Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing. This book presents an integrated approach to the study of services that places marketing issues within a broader general management context and shows how service organizations differ in many important respects from manufacturing businesses.


El autor es CHRISTOPHER LOVELOCK escribió un interesante libro titulado Principles of service marketing and management. El libro de la publicó la editorial PRENTICE-HALL INTERNATIONAL EDITION, y en este momento por el libro de Principles of service marketing and management PDF ISBN (9780130950123) es necesario pagar 69.63 euros por copia. Sin embargo, en nuestro sitio, Le ofrecemos descargar el libro Principles of service marketing and management EPUB y otros formatos totalmente gratis para leer en el ordenador u otros dispositivos electrónicos. Con nosotros usted puede encontrar otros libros del autor CHRISTOPHER LOVELOCK, que te pueden gustar, igual que el libro de Principles of service marketing and management EPUB. Únete a nuestra comunidad y recibe gratis el libro de Principles of service marketing and management EPUB y otros, no menos interesantes de la edición.




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Descargar EBOOK Principles of service marketing and management autor CHRISTOPHER LOVELOCK gratis online

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