Descargar EBOOK Pre-suasion: a revolutionary way to influence and persuade autor ROBERT CIALDINI gratis online

Título Del Libro: Pre-suasion: a revolutionary way to influence and persuade
ISBN 13: 9781501109799
Idioma del libro: ES
El autor del libro: ROBERT CIALDINI
El editor: ATRIA BOOKS
El formato de libro: PDF, Epub, Doc, Txt
El tamaño del archivo: 558 Kb

Read full description of the books:

he author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnt lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds a pre-suader must also change states of mind.

His first solo work in over thirty years, Cialdinis Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listeners attitudes, beliefs, or experiences isnt necessary, says Cialdiniall thats required is for a communicator to redirect the audiences focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes.

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Reseñas de libro Pre-suasion: a revolutionary way to influence and persuade

No es impresionante

Una obra maravillosa

Un libro que no deja tras de sí nada, ni los sentimientos, ni pensamientos

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Daniel

La raya penetrante libro.

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Carla

Un buen libro, pero a mí algo que no ha bastado))

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